The Isle of Ireland received 11,2 million international tourists in 2018, recording an increase of 6% on the previous year. Dublin takes the lion’s share of these arrivals, with an estimated 5,9 millions of visitors granting us their presence throughout the year.
The motivations to visit Dublin are divided between short city break, business reasons or as entering point of access for a longer holiday around the country. Also, a vibrant and growing community of international residents, has being soaring in numbers in the past decades, estimated at 17% of the city population, now generating a resilient flow of international arrivals VFR (Visiting Friends and Relatives).
As for the “things to do” menu, Dublin has the jewel in the crown in the Guinness Storehouse, now posting 1,7 million visitors a year, followed by St Patrick’s Cathedral, The Book of Kells, Dublin Zoo, mostly domestic tourism led and the new addition of EPIC, the Diaspora museum. Amongst a flurry of new contenders entering the scene in the segment of breweries and distilleries visitor centres, Dublin lacks and needs another dimension of offer.
One that captures the vaster and growing motivation of active tourism, where the holiday experience is galvanized by not watching, doing instead. Immersed in multisensory experiences that will leave vivid memories through the connection with nature and environment.
One that captures the intrinsic nature of a city nested on a beautiful coast, where land meets waters, where sea penetrates inlets, where rivers and canals find their terminus.
One that also serves not only as an international stand out concept for tourism but represents an amenity open for fruition to all residents, adding to the now limited offer of activities and things to do without paying a ticket.